ICLE | Intellectual Property Law Spring Seminar 2024
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Intellectual Property Law Spring Seminar 2024
03/07/24 East Lansing | CLE: 4.5 | MCJE: 4.5
Presented by the Intellectual Property Law Section of the State Bar of Michigan in Cooperation with the Institute of Continuing Legal Education
 
60 minutes
3/7/2024 8:00:00 AM
Registration and Continental Breakfast

10 minutes
3/7/2024 9:00:00 AM
Welcome and Introductions

Hear from the current chair of the Intellectual Property Law Section of the State Bar of Michigan.

Jennifer Carter-Johnson, Michigan State University College of Law, East Lansing

60 minutes
3/7/2024 9:10:00 AM
Plenary Session:
The Best Presentation in The World: The Law of False Advertising

The law of false advertising under the Lanham Act, consumer protection laws, and FTC regulations. What is actionable and what is not? Get the elements, defenses, and strategies for evaluating and litigating civil false advertising claims and defending FTC enforcement actions. Take away practical advice and best practices and review recent trends, including the rise in consumer class action in false advertising cases.

A. Michael Palizzi, Miller Canfield PLC, Detroit

15 minutes
3/7/2024 10:10:00 AM
Networking Break

50 minutes
3/7/2024 10:25:00 AM
Trademark Track:
IP Issues for Social Media Influencers and Content Creators: Navigating the Creator Economy

In the digital age, lawyers must understand the intricate landscape of intellectual property applicable to social media influencers, content creators, and brands navigating the ever-evolving creator economy. Get a comprehensive understanding of how to responsibly manage and advise on the use of intellectual property in the digital sphere, including the nuances of copyright and trademark laws, effective licensing strategies, the importance and regulations surrounding the #AD hashtag, and much more.

Franklin Graves, HCA Healthcare, Nashville, TN

50 minutes
3/7/2024 10:25:00 AM
Patent Track:
USITC Investigations Versus District Court Litigation

Review the background on Section 337 at the U.S. International Trade Commission. Be aware of the advantages of litigating a Section 337 investigation at the ITC. Get an overview of ITC caselaw including particular requirements to bring an action at the ITC.

Andrew Beverina, Womble Bond Dickinson, Washington, DC

50 minutes
3/7/2024 11:25:00 AM
Trademark Track:
View from the USPTO: Current Issues in Trademark Law

A USPTO expert reviews recent developments and trends, and offers insight on trademark law practice and working with the USPTO.

Mariessa Terrell, United States Patent and Trademark Office, Alexandria, VA

50 minutes
3/7/2024 11:25:00 AM
Patent Track:
View from the USPTO: Current Issues in Patent Law

Straight from the front lines, USPTO staff will highlight some of the hottest topics in patent law practice and give practical advice on how those changes will impact working with the USPTO.

Kery A. Fries, Senior Legal Advisor, Office of Patent Legal Administration, United States Patent and Trademark Office, Alexandria, VA

75 minutes
3/7/2024 12:15:00 PM
Networking Lunch

55 minutes
3/7/2024 1:30:00 PM
Plenary Session:
AI and IP: Leveraging AI Tools

Explore the evolving role of AI in intellectual property law. Get expert insight into the benefits and risks of adopting AI in legal practice, with a focus on patent searching and keyword assistance. Understand the impact and integration of AI in legal departments, groundbreaking AI tools used in intellectual property litigation, as well as its effect on your client’s intellectual property.

Ann McCrackin, UNH Franklin Pierce School of Law, Concord, NH
Brian D. Wassom, Warner Norcross + Judd LLP, Sterling Heights

30 minutes
3/7/2024 2:30:00 PM
Networking Reception

Connect with colleagues over drinks and light hors d’oevres.


60 minutes
3/7/2024 3:00:00 PM
Plenary Session:
Patent Damages: Overview, Strategy, and Best Practices

Get a crash course in patent damages law, analysis, and strategy from the perspective of expert and experienced practitioners. Review the available damages measures, quantitative methods and apportionment requirements, strategic considerations around licensing and settlement, and best practices for working with damages experts throughout the litigation process. While primarily focused on patent damages, this discussion will also touch on damages considerations specific to trademarks and trade secrets.

David Atallah, Carlson Gaskey & Olds PC, Birmingham
Christopher Schulte, Ankura, Ann Arbor

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