Hear from the current chair of the Intellectual Property Law Section of the State Bar of Michigan.

The law of false advertising under the Lanham Act, consumer protection laws, and FTC regulations. What is actionable and what is not? Get the elements, defenses, and strategies for evaluating and litigating civil false advertising claims and defending FTC enforcement actions. Take away practical advice and best practices and review recent trends, including the rise in consumer class action in false advertising cases.

In the digital age, lawyers must understand the intricate landscape of intellectual property applicable to social media influencers, content creators, and brands navigating the ever-evolving creator economy. Get a comprehensive understanding of how to responsibly manage and advise on the use of intellectual property in the digital sphere, including the nuances of copyright and trademark laws, effective licensing strategies, the importance and regulations surrounding the #AD hashtag, and much more.

Review the background on Section 337 at the U.S. International Trade Commission. Be aware of the advantages of litigating a Section 337 investigation at the ITC. Get an overview of ITC caselaw including particular requirements to bring an action at the ITC.

A USPTO expert reviews recent developments and trends, and offers insight on trademark law practice and working with the USPTO.

Straight from the front lines, USPTO staff will highlight some of the hottest topics in patent law practice and give practical advice on how those changes will impact working with the USPTO.

Explore the evolving role of AI in intellectual property law. Get expert insight into the benefits and risks of adopting AI in legal practice, with a focus on patent searching and keyword assistance. Understand the impact and integration of AI in legal departments, groundbreaking AI tools used in intellectual property litigation, as well as its effect on your client’s intellectual property.

Connect with colleagues over drinks and light hors d’oevres.

Get a crash course in patent damages law, analysis, and strategy from the perspective of expert and experienced practitioners. Review the available damages measures, quantitative methods and apportionment requirements, strategic considerations around licensing and settlement, and best practices for working with damages experts throughout the litigation process. While primarily focused on patent damages, this discussion will also touch on damages considerations specific to trademarks and trade secrets.